Why ALL Home Based Business Owners and Network Marketers Need a Blog

Unless you’ve been living under a ROCK, you undoubtedly know what blogs are and if you don't, a blog is: A website with regular entries of content. That content could be ANYTHING - commentary, rants, raves, descriptions of events, etc. And it can include graphics, video and audio.

Why are blogs so IMPORTANT? They allow people to communicate, to say anything, anytime, anywhere, across the country and across the world. We as human beings LOVE to express ourselves in so many different ways and a blog is yet another way for us to communicate via the internet.

So why are blogs important to your business? Because they allow you to communicate with your audience. You're in business to provide a product or service to your customer, right? People need to know about you and your product. The ongoing RELATIONSHIP with your business partners, your downline, and your customers are essential.

A blog allows the home business owner or network marketer to constantly let their audience know what they’re doing. Here are some of the other things you as a business owner can do with your Blog:

Run a contest
Launch a new product
Run a training course
Take a poll
Have your users subscribe to a newsletter
Sell a product or service

The most popular blogs that folks use are Wordpress and Blogger which is owned by Google. You can either host your own blog, in which case you have to purchase hosting space from a web hosting provider, or you can let Wordpress or Blogger host your blog for you.

To create, manage, and add content to your blog might seem daunting at first, but Wordpress and Blogger are super easy to learn. Once you get the hang of it, you'll be a blogging pro in no time.

One last thing - search engines just love blogs! Why? Because if you provide your blog with content on a frequent basis, and your topics are on focus, Google will eventually pick up your blog content and index it which means it will be searchable on Google.

So, jump in, give it a try, and have fun.

Happy Blogging!

Suzanne has a successful home based business and is a successful network marketer. She enjoys helping others become successful to live the life of their dreams.