Why the Confusion about Network Marketing?

Some people just don’t get it when you ask them about Network Marketing. Without any valid evidence to rest their case upon, they dismiss it as “one of those things.” Surely it’s a scam!!

A scam? Yes, there are plenty of scams out there in the free world, but done properly and with integrity, network marketing is not one of them. Are there companies using the network marketing business model who do not operate with integrity or without the best interest of their customers? Of course, but they exist in traditional business as well. So do your homework, as you would when evaluating any business.

Let’s look at a traditional business model and dissect one big difference between the two models. That difference would be advertising.

Traditionally, if a business has a product or service to get into the marketplace, research would be done to determine exactly what kind of penetration could be made after implementing various advertising methods. The cost of advertising would be a serious redline on the balance sheet until sales were made to get the company in profit. This example is extremely simplified for illustration, but the point is this – no sales typically occur until after advertising is made, and even then, it’s a crap shoot.

Now let’s look at the model used in network marketing. Here, all advertising is done through word-of-month. Then, the “fee” for advertising (which is done through individual distributors), is not paid out UNTIL product or service is sold. This just makes good business sense. Although there are many risks involved in starting any business, the risk of paying for advertising while not knowing (and only guessing) the outcome of the advertising, often an extremely high expense for any business, is virtually eliminated.

Who are you more likely to trust -- Your friend, a billboard or random magazine ad?
Network marketing is not a scam; it is simply a way of rewarding those who take the time to let others know about a needed product or service. Do some real investigating and learn the facts before you dismiss this growing business model.

I am part of an online group that is taking a marketing challenge called 180 days to greatness. We have a coach, Nadira Haniff who assigns daily tasks that need to be completed. This program is exceptional and I would recommend everyone signing up for it as it is now available to the public. But HURRY it is limited to the first 500 people. Don’t be disappointed. Suzanne Lavigne gives her word that you will not regret it. It is the best thing that I have ever done. Visit www.180daystomarketingsuccess and get started today!!

Suzanne has a successful home based business and is a successful network marketer. She enjoys helping others become successful to live the life of their dreams.

Why ALL Home Based Business Owners and Network Marketers Need a Blog

Unless you’ve been living under a ROCK, you undoubtedly know what blogs are and if you don't, a blog is: A website with regular entries of content. That content could be ANYTHING - commentary, rants, raves, descriptions of events, etc. And it can include graphics, video and audio.

Why are blogs so IMPORTANT? They allow people to communicate, to say anything, anytime, anywhere, across the country and across the world. We as human beings LOVE to express ourselves in so many different ways and a blog is yet another way for us to communicate via the internet.

So why are blogs important to your business? Because they allow you to communicate with your audience. You're in business to provide a product or service to your customer, right? People need to know about you and your product. The ongoing RELATIONSHIP with your business partners, your downline, and your customers are essential.

A blog allows the home business owner or network marketer to constantly let their audience know what they’re doing. Here are some of the other things you as a business owner can do with your Blog:

Run a contest
Launch a new product
Run a training course
Take a poll
Have your users subscribe to a newsletter
Sell a product or service

The most popular blogs that folks use are Wordpress and Blogger which is owned by Google. You can either host your own blog, in which case you have to purchase hosting space from a web hosting provider, or you can let Wordpress or Blogger host your blog for you.

To create, manage, and add content to your blog might seem daunting at first, but Wordpress and Blogger are super easy to learn. Once you get the hang of it, you'll be a blogging pro in no time.

One last thing - search engines just love blogs! Why? Because if you provide your blog with content on a frequent basis, and your topics are on focus, Google will eventually pick up your blog content and index it which means it will be searchable on Google.

So, jump in, give it a try, and have fun.

Happy Blogging!

Suzanne has a successful home based business and is a successful network marketer. She enjoys helping others become successful to live the life of their dreams.

Network Marketing – A Relationship Business

Network marketing is all about building relationships with other people. Just like it is in everyday life, and you have to treat it as such. Network marketing is not about being “that car salesman”. With that type of mentality you will not get far and will probably fail.

Relationships are about being honest and trustworthy. When you put the relationship first, customers and clients will forgive your mistakes and work with you.

Relationships are about giving unconditionally. A prospect that receives personal attention is more likely to do business with you than your competitor. My business inspires hope, dignity & pride within me, and I especially love sharing those dynamics with others, as they see "the light come on" for themselves, as they find the same value and benefit.

As each person in your downline is busy building their business, they are also building yours as well. That's the power of leverage. Good customers often, by word of mouth, promote businesses in ways unimaginable. Viral marketing is one of the most powerful sales tools available. If you make it a point to put integrity first, that will resonate with your customers and they will think of you as a representative of a trustworthy company.

Unfortunately, I think we sometimes get swept away by all that "hype and close" and forget to apply our own personal beliefs to our business. The definition of a relationship is a connection or involvement. These connections cannot and do not happen when your whole goal is to make a sale. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you.” Dale Carnegie

Relationships do not happen solely through good intentions. They start with the act to connect. And it starts with a single encounter – your next one.

I am taking part in a marketing experiment that started with 25 ordinary people working towards one common goal. The friendships that we have made will live beyond this program as we got to know each other along the way. Come join us and watch our journey at www.180daystogreatness.com

Suzanne has a successful home based business and is a successful network marketer. She enjoys helping others become successful to live the life of their dreams.