Network marketing is all about building relationships with other people. Just like it is in everyday life, and you have to treat it as such. Network marketing is not about being “that car salesman”. With that type of mentality you will not get far and will probably fail.
Relationships are about being honest and trustworthy. When you put the relationship first, customers and clients will forgive your mistakes and work with you.
Relationships are about giving unconditionally. A prospect that receives personal attention is more likely to do business with you than your competitor. My business inspires hope, dignity & pride within me, and I especially love sharing those dynamics with others, as they see "the light come on" for themselves, as they find the same value and benefit.
As each person in your downline is busy building their business, they are also building yours as well. That's the power of leverage. Good customers often, by word of mouth, promote businesses in ways unimaginable. Viral marketing is one of the most powerful sales tools available. If you make it a point to put integrity first, that will resonate with your customers and they will think of you as a representative of a trustworthy company.
Unfortunately, I think we sometimes get swept away by all that "hype and close" and forget to apply our own personal beliefs to our business. The definition of a relationship is a connection or involvement. These connections cannot and do not happen when your whole goal is to make a sale. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you.” Dale Carnegie
Relationships do not happen solely through good intentions. They start with the act to connect. And it starts with a single encounter – your next one.
I am taking part in a marketing experiment that started with 25 ordinary people working towards one common goal. The friendships that we have made will live beyond this program as we got to know each other along the way. Come join us and watch our journey at www.180daystogreatness.com
Suzanne has a successful home based business and is a successful network marketer. She enjoys helping others become successful to live the life of their dreams.
Tuesday, October 14, 2008
Network Marketing – A Relationship Business
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