K.I.S.S. Your Prospect

If it seems that you are having a hard time getting people interested in your business, it may be that you are giving out far too much information.

We are all excited about the business that we are promoting, but it seems that the one obstacle a new person has to overcome is the fact that they want to tell their prospects everything that they know. The new person has a case of what is known as “verbal diarrhea.” They talk and talk and lose their prospect on the very first contact. If you are having a face-to-face contact, you can notice their interest fade when their eyes start to glaze over and they start to look around. If you are on the phone the person on the other end tends not to respond when you finally do pause for a moment. These people are looking for a way to escape and are probably hanging onto the conversation to be polite.

What we need to remember about that first contact is to Keep It Super Simple. It should only last between 45 – 60 seconds and we call this “an elevator speech.” If you keep it simple the prospect will become inquisitive and ask questions and once they start to ask questions you know that they are interested. The more questions they have the better it is for you. Those questions can usually be answered by sending them to an informative website, sending them a video link or mailing them out some printed material. When you do get back for a second contact if there are questions that are still not answered than you have the ability to answer them then.

So remember to K.I.S.S your prospects and you will get your business off to a great start.

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Suzanne has a home based business and is a very, successful network marketer. She enjoys helping others to succeed and go on to live the life of their dreams.